Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. ### health and wellness. # Lululemon Has Next Gen's Top Health/Wellness Mindshare -- But They'll Spend More On Food. Athleisure is the defining health/wellness brand category among Next. Gen -- Alpha and Gen Z -- consumers, reports Cafeteria, a platform that garners real-time insights from young people in exchange for rewards. Asked to name specific brands synonymous with health and wellness, 36% of participants named athleisure brands, led by Lululemon, Alo and. Yet, given a $300 budget for health & wellness, with brand names left out of the picture, Gen Zers. Health and wellness brand marketers  seeking to reach Alpha and Gen Z consumers – especially females -- may want to avoid. Asked to name a creator they trusted for health and fitness, 22% of the.